![Why are luxury fashion brands delving into high jewellery? Coco Chanel disrupted Parisian jewellers with Bijoux de Diamants in 1932 – now, Louis Vuitton, Prada and Dior are launching collections too Why are luxury fashion brands delving into high jewellery? Coco Chanel disrupted Parisian jewellers with Bijoux de Diamants in 1932 – now, Louis Vuitton, Prada and Dior are launching collections too](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/23/70f22305-7825-4182-ae6a-f1dc73e4176f_b69b1bc3.jpg)
Why are luxury fashion brands delving into high jewellery? Coco Chanel disrupted Parisian jewellers with Bijoux de Diamants in 1932 – now, Louis Vuitton, Prada and Dior are launching collections too
![Chanel's New High Jewelry Collection Is an Ode to Coco's Liaison With Russia's Grand Duke Dmitri Pavlovich | Vogue Chanel's New High Jewelry Collection Is an Ode to Coco's Liaison With Russia's Grand Duke Dmitri Pavlovich | Vogue](https://assets.vogue.com/photos/5d14d176556f5a0008f1d3cf/1:1/w_2000,h_2000,c_limit/00-promo-chanel.jpg)
Chanel's New High Jewelry Collection Is an Ode to Coco's Liaison With Russia's Grand Duke Dmitri Pavlovich | Vogue
![Inside Chanel's glamorous Tweed de Chanel high jewellery launch in London – and why the fashion brand's short heritage in jewels presents more opportunity for creative freedom | South China Morning Post Inside Chanel's glamorous Tweed de Chanel high jewellery launch in London – and why the fashion brand's short heritage in jewels presents more opportunity for creative freedom | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/20/7e7ff05f-ed54-421b-8bf5-ac8956a08b34_dfc9af7d.jpg)